Specialized Wayfinding Case Studies Next.js 16 App Router showcase with typed content modules, data-driven navigation, and a custom OG image generator. The landing and slugged pages share a single client component while styled-components SOC modules keep presentation isolated. I led this work as Senior Frontend Engineer & UX Feature Lead at Specialized—co-created strategy with design, hand-built the PLP carousel without third-party libraries, architected performance-focused deployments (ISR, caching), and drove A/B experimentation across markets. These highlights represent a broader program of 50+ PLP enhancements that consistently lifted conversion, session continuity, and revenue.